Current:Home > MarketsDelta expands SkyMiles options after outrage over rewards cuts -Edge Finance Strategies
Delta expands SkyMiles options after outrage over rewards cuts
View
Date:2025-04-18 09:58:32
Delta announced it had expanded its SkyMiles membership options Wednesday after an uproar from customers about cuts made to the rewards program in September.
The Atlanta-based airline corporate offices faced both backlash on social media and customer outreach after limits were placed on the number of times members could access the "Delta Sky Club" and reach Medallion status in an effort to reduce crowds.
Delta CEO Ed Bastian said the company "probably went too far" in benefit reductions, and he promised modifications.
As part of the cuts, passengers flying in basic economy class were no longer going to be allowed into Delta's Sky Club lounges beginning in Jan. 2024, regardless of whether or not they had a platinum card or any other premium credit card. It also became more difficult for customers to use their miles to book travel.
An email sent to SkyMiles customers from Bastian said he understood the disappointment "many of you felt by the significance of the changes," but that the company has faced challenges in its delivery of "premium service experiences."
Airlines have made it increasingly difficult for customers to redeem miles after the global pandemic ended and interest in travel increased significantly. But Delta customers pushed back, and some frequent flyers threatened to take their business elsewhere.
Based on the feedback received from customers, Delta announced on its website that it would be adding new benefits for SkyMiles members, which they could begin earning in 2024 and redeem in 2025. Changes include easier access to medallion status, greater flexibility with lounge access, and increased rewards for long-term loyalty.
Highlights include:
- Reduction of the number of Medallion Qualification Dollars (MDQ) to reach Diamond, Platinum, Gold and Silver Status.
- SkyClub lounge visits include all entries within a 24-hour period after the first visit.
- Additional flexibility to purchase daily SkyClub lounge access and an annual individual membership.
- More options to rollover balances.
- Enhanced rewards and choices for membership.
- In:
- Delta Air Lines
Cara Tabachnick is a news editor for CBSNews.com. Contact her at cara.tabachnick@cbsinteractive.com
veryGood! (1833)
Related
- Questlove charts 50 years of SNL musical hits (and misses)
- Palestinian Americans watch with dread, as family members in Gaza struggle to stay alive
- Chicago meteorologist Tom Skilling announces retirement after 45 years reporting weather for WGN-TV
- Criminal mastermind or hapless dude? A look into Sam Bankman-Fried's trial so far
- Who's hosting 'Saturday Night Live' tonight? Musical guest, how to watch Dec. 14 episode
- What's Making Us Happy: A guide to your weekend viewing and listening
- An employee at the Israeli Embassy in China has been stabbed. A foreign suspect is detained
- 5 Things podcast: Scalise withdraws, IDF calls for evacuation of Gaza City
- What do we know about the mysterious drones reported flying over New Jersey?
- Grandson recounts seeing graphic video of beloved grandmother killed by Hamas
Ranking
- Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
- Chicago meteorologist Tom Skilling announces retirement after 45 years reporting weather for WGN-TV
- Jade Janks left a trail of clues in the murder of Tom Merriman. A look at the evidence.
- Environmentalists warn of intent to sue over snail species living near Nevada lithium mine
- Why we love Bear Pond Books, a ski town bookstore with a French bulldog 'Staff Pup'
- GOP quickly eyes Trump-backed hardliner Jim Jordan as House speaker but not all Republicans back him
- Louise Glück, Nobel-winning poet of terse and candid lyricism, dies at 80
- At least 27 dead with dozens more missing after boat capsizes in northwest Congo
Recommendation
John Galliano out at Maison Margiela, capping year of fashion designer musical chairs
Microsoft closes massive deal to buy Call of Duty maker Activision Blizzard
How Alex Rodriguez Discusses Dating With His Daughters Natasha and Ella
Amid fury of Israel-Hamas war, U.S. plans Israel evacuation flights for Americans starting Friday
Who are the most valuable sports franchises? Forbes releases new list of top 50 teams
France investigates suspected poisoning of Russian journalist who staged on-air protest against Ukraine war
'Moonlighting,' a weird, wonderful '80s detective romcom, is now streaming on Hulu
Clemency denied for ex-police officer facing execution in 1995 murders of coworker, 2 others