Current:Home > MyChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -Edge Finance Strategies
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-17 12:32:29
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (4764)
Related
- Realtor group picks top 10 housing hot spots for 2025: Did your city make the list?
- Alligator attacks and kills woman who was walking her dog in South Carolina
- Seeing Clouds Clearly: Are They Cooling Us Down or Heating Us Up?
- When Autumn Leaves Begin to Fall: As the Climate Warms, Leaves on Some Trees are Dying Earlier
- 'No Good Deed': Who's the killer in the Netflix comedy? And will there be a Season 2?
- Entourage's Adrian Grenier Welcomes First Baby With Wife Jordan
- Michael Imperioli says he forbids bigots and homophobes from watching his work after Supreme Court ruling
- Lady Gaga Will Give You a Million Reasons to Love Her Makeup-Free Selfies
- Former Syrian official arrested in California who oversaw prison charged with torture
- Orlando officer fatally shoots man who made quick movement during traffic stop
Ranking
- Person accused of accosting Rep. Nancy Mace at Capitol pleads not guilty to assault charge
- Best Friend Day Gifts Under $100: Here's What To Buy the Bestie That Has It All
- Overstock CEO wants to distance company from taint of Bed Bath & Beyond
- In a Warming World, Hurricanes Weaken More Slowly After They Hit Land
- Rylee Arnold Shares a Long
- All-transgender and nonbinary hockey team offers players a found family on ice
- ‘This Is an Emergency’: 1 Million African Americans Live Near Oil, Gas Facilities
- How Gender-Free Clothes & Accessories From Stuzo Clothing Will Redefine Your Closet
Recommendation
'As foretold in the prophecy': Elon Musk and internet react as Tesla stock hits $420 all
Warming Trends: School Lunches that Help the Earth, a Coral Refuge and a Quest for Cooler Roads
Devastated Puerto Rico Tests Fairness of Response to Climate Disasters
Woman dies while hiking in triple-digit heat at Grand Canyon National Park
Appeals court scraps Nasdaq boardroom diversity rules in latest DEI setback
Alligator attacks and kills woman who was walking her dog in South Carolina
NASCAR contractor electrocuted to death while setting up course for Chicago Street Race
Elliot Page, Dylan Mulvaney and More Transgender Stars Who've Opened Up About Their Journeys